Sourcing at MAGIC executes a multi-faceted and comprehensive marketing campaign to attract the largest cross section of product development decision makers in North America. We spend hundreds of thousands of dollars to market the show and bring buyers and sellers together. The multi-tiered, direct marketing and promotions campaigns will distribute over thousands of promotional mailings each show, reaching a global database of over 25,000 decision makers.
DIRECT MAIL
Direct mail campaigns are created to attract buyers to Sourcing at MAGIC, thousands of mailings are delivered each show cycle.
ONLINE / TARGETED EMAIL
Our website and e-mail campaign delivers the value and benefits of attending as well as show developments.
ADVERTISING
A targeted advertising campaign increases the visibility of Sourcing at MAGIC throughout the industry as a trusted business forum and industry event.
ATTENDEE RELATIONS DEPARTMENT
Only Sourcing at MAGIC has a full-time staff dedicated to making sure the people you want to meet attend the show. Our outreach to sourcing executives includes face-to-face visits, thousands of phone calls and many roundtable dinners throughout the year.
Before the show:
* We spend every day on the phone or visiting sourcing executives and buyers around the country.
* We help sourcing teams with the registration process.
At the show:
* We take time with exhibitors to learn what products these companies are introducing and showcasing so we can point buyers in the right direction.
* We can be found at the Sourcing Resource Center helping buyers locate vendors on the show floor.
MATCHMAKING SERVICE
Each show our Attendee Relations Department makes thousands of phone calls to sourcing executives. During these calls our staff discusses the types of sourcing resources these important executives are seeking, then arranges introductions between the sourcing executives and exhibitors with the right capabilities. This matchmaking service generates productive relationships and speeds up the process of networking and making contacts.
VIP PROGRAM
As a service to select VIP clients we will prescreen resources based on the buyer's specific criteria prior to the show and hand-select companies who meet their needs for a private pre-scheduled appointment during the show. Exhibitors selected for inclusion in this program benefit from personal introductions to high-level decision makers with significant buying potential.
